Confessions of an Instagram Influencer
Success as an influencer requires a strong knowledge of digital marketing. Expertise in what you’re…
Browsing: Branding
How This Company Used Instagram Marketing To Become A Leading Fitness Brand
Lukas Kurzmann, David Kurzmann and Thomas Mark are three entrepreneurs who, in just three years,…
3 ways to engage advertising-weary consumers
According to recent research by the American Marketing Association, consumers are bombarded with up to…
Data and trust – can we find a line between benefit and Big Brother?
How much is too much when it comes to data in marketing? Can we find…
Retail is alive and well: How brands are evolving for today’s consumer
In the past decade, we’ve seen a huge change in retail with the emergence of…
Why do B2C marketers get all the fun? Nine top tips for B2B video marketing
B2B marketers have yet to explore the power of video content, says Prue Cox. Here…
Frothing for World Cup updates? This Swedish brewer is printing Tweets on its beer
What are the two things occupying your hands while watching the World Cup? Put away…
THE SEO TIME TRAP: HOW TO GET UNSTUCK AND HELP IMPROVE YOUR RANKING
Getting your company’s SEO just right can take a lot of time and effort. But…
‘We had to crack the code by being disruptive’: Behind the IHOb ‘rebranding’
IHOP is now IHOb, for a limited time only. But its CMO says not to…
Is data really the new oil?
If data really is the new oil then it’s high time advertising started learning lessons…