7 Ways Brands Are Evolving Their Message For Digital Video
Consumers sure are hungry for their daily digital video. Today, they spend almost 83 minutes…
Browsing: Branding
Who should brands partner with: Celebrity influencers or everyday influentials?
Platforms like Snapchat, YouTube, and Twitter are losing appeal with influencers and brands as many…
Malls are using tech to win a big share of buyers’ wallets
Starting July, consumers visiting any of the half-a-dozen malls operated by DLFNSE -0.05 % will…
7 surprisingly brilliant details from Target’s new design brand
You’ll wish every product had these loving little touches. Target’s new Made By Design line offers simplicity…
Pentagram designed an identity that never stops changing
Cytora, an AI-powered insurance company, tasked the firm with creating a brand that could communicate…
Signing Away Our Lives on Facebook
The social media giant collects huge quantities of data to target advertising—and that has implications…
AS RENTAL CARS FADE AWAY, AVIS WILL TRY ANYTHING TO SURVIVE
A tidal wave of change is barreling toward the auto industry—and as with any wicked swell, some…
10 Genius Marketing Campaigns That Went Viral
From Ikea’s pee technology to a hilarious viral video from CarMax, these companies know how…
Brandspeak: Does Emotion Play a Role in B2B Branding?
Recently, as I was going through a brand inventory framework to help a group of…
Where content marketers go wrong and the easy way to discover what an audience wants
Good content marketing should focus on what audiences want to see. Marketing speaks with content marketing pioneer…