Grape Expectations: The Transformation of Wine Labels
Just a few years ago, most bottles of vino featured label designs that you might…
Browsing: Branding
Is Amazon The Right Vehicle To Increase Sales For Your Startup?
For startup companies, resources are often tight. And for retail startups, gaining the capital and…
How better data management impacts business innovation
Successful retailers are data-driven retailers. The task of predicting consumer behavior, with an eye toward…
3 ways to engage advertising-weary consumers
According to recent research by the American Marketing Association, consumers are bombarded with up to…
Havas study identifies memorability as key for brands coveting campaign success
A new brand study commissioned by Havas has identified memorability as the key goal for brands seeking…
David&Goliath, Kia tap kids as brand ambassadors
A couple of cute kids are helping to sell cars they can’t even drive in…
How Twitter’s expanded video programming slate supports your marketing strategy
In a fragmented media environment, video on Twitter helps capture your audience’s attention. n today’s…
The future of branding? The third dimension
Hey Helvetica, why don’t you slap on this stereoscopic headset? That’s a nice typeface. Does…
VR and advertising: How brands can start planning now
At first, virtual reality seemed like a niche technology that would cool off after a…
Think With Google: 53 Percent Of Smartphone Users Don’t Have Their Favorite Brand’s App Installed
Apps are an important data source and communication channel for brands. So how do they…