Long-Form Brand Films Embrace the Art of Dance to Connect With Consumers
Apple, Uniqlo and Rag & Bone use movement to spread their message In early February,…
Browsing: Branding
Airbnb Designed Its Own ‘Playful’ Font to Unify Its Look Across All Platforms
Creating a font for UX design is more important than ever before Airbnb has a…
5 ways brands can win in the “don’t just sit there” economy
The first part of 2018 has blown the lid off of a long-time conversation around…
The ultimate B2B email marketing checklist
When it comes to digital marketing, email remains king. According to WordStream, 59% of B2B marketers…
BEST BUY UNVEILS REBRANDING THAT WAS A YEAR IN THE MAKING
Best Buy is tapping its own 100,000 blue-shirted employees as the stars of its new…
How can brands embrace culture and consumerism?
Brands can’t remain disinterested in social issues any longer. They can’t bury their heads in…
The Experience Maker: 5 Questions With Samsung VP Zach Overton
A one-of-a-kind makeup tutorial with Sephora and Bixby, Samsung’s voice-powered digital assistant. A Fortnite gaming…
3 strategies for content marketing personalization
Personalization is one of the top features that consumers like to see online. Accenture reports that…
Gatorade signs Lionel Messi, Luis Suarez and Gabriel Jesus for global football campaign
Sports drink brand Gatorade is fielding an all-star team of its own with the launch of ‘Everything…
Blockchain looming – how will your brand hold up against forced authenticity?
The blockchain blues – how forced transparency will transform the industry Will forced authenticity bring…