The Problem With Johnnie Walker’s Jane Walker Scotch Was Perception
Diageo’s Jane Walker brand launch fell flat with female consumers — here’s why. When the…
Browsing: Branding
McDonald’s Is Finally Making It Easier To Find One Of Its 36K Restaurants
How do you know which way to turn? Consult the golden arches. The golden arches…
How to Stand Out: Make Yourself Equal and Then Make Yourself Different
Knowing what makes you different gives you a competitive advantage that cannot be matched. Standing…
How To Get Your Next Audience To Laugh During Your Speech
As speakers, we’ve all had the chance at some point in time to listen to…
P&G’s Marc Pritchard calls for ‘fewer project managers’ at agencies as he vows to destroy ‘maze of complexity’
The archaic “Mad Men” model must end by stripping away anything that doesn’t add to…
Kobe Bryant, Kevin Hart and Simone Biles run to make the world go around in Nike’s ‘Choose Go’ film
Kobe Bryant, Edinson Cavani, Kylian Mbappe, sprinter Ge Manqi, gymnast Simone Biles and comedian-runner Kevin Hart band…
How digital helped Domino’s overtake Pizza Hut
Based on global retail sales, pizza chain Domino’s last week achieved the distinction of becoming…
Colonel Ritson: KFC’s marketers turned a chicken crisis into a brand triumph
The KFC chicken crisis caused by DHL’s delivery failures could have been disastrous, but a…
14 Mobile Apps to Create Branded Visuals
Do you create visual images with your smartphone or tablet? Looking for tools to brand…
Why Your Brand Plan Is More Important Than Your Business Plan
If people don’t know who you are and what you represent, they won’t do business…