No One Should Care This Much About A Corporation’s Logo
I’m as guilty as anyone. But it’s time to think harder about what we get…
Browsing: Branding
The Startup Amazon And Google Hired To Fix Voice’s Fatal Flaw
Amazon is investing in a startup with an astoundingly simple premise: testing voice apps on…
Why the Humble LEGO Brick, Turning 60, Is Still Clicking
In a virtually unparalleled feat in the fickle world of kids’ toy brands, LEGO has…
3 TYPES OF ONLINE MARKETING STRATEGIES THAT CAN HELP BUSINESSES STAY COMPETITIVE
Thinking about updating your marketing approach? Then consider these three types of online marketing strategies…
A crucial paradigm for a changing world
(Why effective branding might become more important than ever.) By the year 2020, roughly 30…
How Marketing and Advertising Are Bound to Change In 2018
Ad blockers, live video and AI present opportunities as well as challenges. Digital marketing hasn’t…
Nearly three quarters of women over 50 shun all advertising
72% of women aged 53 to 72 – dubbed ‘baby boomers’- ‘don’t pay attention to advertising’,…
Before Building Brand Awareness, You Need to Assess Brand Value. Here’s How to Do Both.
Imagine you’re planning one of those epic cross-country road trips with your family. The group…
Nike’s New React Running Shoe Is Flubber For Your Feet
Nike’s New React Running Shoe Is Flubber For Your Feet Rob is a perfectly proportioned,…
4 UNDERRATED TYPES OF DIRECT MARKETING THAT CAN ACTUALLY WORK
Think direct marketing is boring, ineffective or out of your price range? These types of…