Overall Ad Awareness Down, But Amazon Tops In Brand Perception
Ad awareness was down across the board for the brands with the highest ad awareness…
Browsing: Branding
As Voice Continues Its Rise, Marketers Are Turning to Sonic Branding
Why Visa, California Closets and more are rethinking audio Sound is a powerful tool that…
Facebook to demote business, brand and media posts in news feed shake up
Facebook is preparing the ground for a significant shift in emphasis over how its news feed…
Going Mad For Micro: The Continuing Evolution Of Influencer Marketing
Influencer marketing has certainly evolved over the past decade. From the mommy bloggers creating a…
Adidas releases limited-edition trainers that match Berlin subway seats
Adidas Originals has collaborated with Berlin’s public transport network Berliner Verkehsbetriebe to launch a pair of trainers that…
Diet Coke Relaunches in North America With New Design and Flavors
The Diet Coke Twitter feed has been quiet since last August, when it congratulated Taylor Swift on her…
Ikea’s New Ad Is A Pregnancy Test You Pee On. Really.
“Peeing on this ad may change your life,” promises Ikea in a new print campaign.…
How to Unlock Your Marketing Career Potential in 2018
In 2018, as customers grow ever more sophisticated, marketers can no longer rely on the…
Why AI Is the New Battleground for Brand Marketers
Embracing consistency and effective frequency Most brand experiences will be delivered through AI by 2025.…
CHANGING THE SNACK WORLD, ONE EPIC PRODUCT AT A TIME
EPIC Provisions’ co-founder on the challenges of bringing an original product to market. It was a…