How Branding Is Fueling The Cryptocurrency Craze
The creators of many new currencies are shrewdly marketing their coins by tying them to…
Browsing: Branding
How KFC is Boosting the ‘Value’ of Colonel Sanders
KFC certainly keeps coming up with novel ways to refresh Colonel Sanders. Faced with the passing of the…
5 Reasons Personal Branding is Non-Negotiable for 2018
Personal banding is content you can control. So, get out there and control it. Why…
Brand safety in 2018 will bring more collaboration
Brand Safety In 2017: Where We’ve Been, Where We’re Going Brand safety and transparency were top-of-the-agenda…
How Does a Marketing Leader’s Personal Branding and Thought Leadership Grow Their Company?
Your marketing leadership’s personal branding and thought leadership are a cornerstone of your company’s growth…
2017 was the year video went vertical
The iPhone X is basically one gigantic screen, but the “notch” right at the top of the…
The Top Advertising Business Questions for 2018
And the executives to watch for the answers It was a big year for advertising…
A CEO’s Crash Course in Brand Loyalty
THE BIG IDEA: Outperforming CEOs love to know about their customers and position their business…
6 ways ad agencies can thrive in an AI-first world
Machine learning and artificial intelligence (AI) will change the way search marketers do business. In…
How to Create a Campaign That Spans 2 Decades, Like Mastercard’s ‘Priceless’
5 lesson’s that can be learned from its enduring success It is the rare campaign…