Facebook Messenger bots prove a hit for these 5 brands
5 Brands Using Facebook Messenger To Drive Engagement Fifty minutes: That’s the amount of time…
Browsing: Branding
Visa Engages the Senses With Sonic Branding
Have you heard the sound of Visa? Soon you will, as the brand is rolling…
What M&E Brands Need to Navigate a Multi-Screen World
“People spend money when and where they feel good.” This quote from Walt Disney, perhaps…
The Case Against Thought Leadership (Mostly, Anyway)
If I had a dollar for every time I’ve heard someone express the goal of…
How Brands are Using Twitch Live Streaming, i.e. the Biggest Social Channel You’ve Never Heard of
Yes, here’s another article espousing the virtues of live video for your content strategy—but we…
Venture Catalyst: 5 Questions With Brandathon Founder ZeShan Malik
Fifteen talented creatives from the worlds of strategy, copy, and design. Five burgeoning startups vying…
Volvo wants to sell cars like Verizon sells phones
At the 2017 LA Auto Show on Wednesday, Volvo revealed a monumental new means of…
The mantra of business writing – short, punchy, concise, to the point!
Becoming a good business writer is more about what you should “not” do than what…
A Tale of Two Sodas—In Coke and Pepsi’s Pizza Fight, Brand Storytelling Wins the Day
Remember CliffsNotes? They’re the stripped-down study-guide version of novels and other content. I was a…
TOYOTA ECHOES ‘THIS IS US’ IN A NOSTALGIC, HEARTWARMING HOLIDAY SPOT
Lance Acord Helms 100-Second Spot That Premiered on NBC Toyota’s holiday film, a 100-second spot…