Listen up: The state of podcasting in marketing
Some marketers are comparing it to the Golden Age of radio. In August, the Interactive…
Browsing: Branding
Black Friday Trends Around the World [Infographic]
Black Friday has grown from marketing jargon to a national—and now international—phenomenon. In the US,…
5 marketing technology trends CMOs need to master for 2018
As we edge closer to 2018, columnist Jim Yu lays out five martech trends you’ll…
Coach is bringing its previously ubiquitous logo back to collections and ad campaigns
The Coach logo is making a comeback, but investors of the brand have questions. Tapestry (Coach’s…
Mars CMO Andrew Clarke: ‘challenge orthodoxy, do the reverse’
Mars chief marketing officer Andrew Clarke says that marketers and brands need to fight back…
How the Hollywood Sign Went From Temporary Billboard to Symbol of America’s Showbiz Capital
Its iconic letters stand among the most successful branding ever Peg Entwistle had come 3,000…
What’s your content marketing mission statement?
Content marketing is one digital tool that lives up to the hype. It’s an indispensable…
Could “Just Do It” be the best brand story ever?
How Nike Tells Its Brand Story Across Multiple Channels The idea of brand storytelling sounds…
A Smart Coffee Cup? It’s More Useful Than It Sounds
The Ammunition-designed mug lets you choose the exact temperature you’d like your coffee to remain…
Email vs. SMS: Battle of the Heavyweights [Infographic]
Ding, ding, ding! The battle is on, with email in one corner, and SMS across…