Brands are using influencers on Musical.ly to reach teens
Musical.ly, a lip-syncing app that has more than 200 million mostly teen users, is focused…
Browsing: Branding
Content marketing industry to be worth $412bn by 2021 following four-year growth spurt
The global content marketing industry is projected to enjoy a compound annual growth rate of 16% according…
Three Weird Customer Insights That Led To Kick-Ass Products
Nailing the right product is hard. Sometimes you have to think outside the box to…
Ad of the Day: Bose belays ‘Bliss’ with proposition showing the healing power of music
Audio hardware producer Bose is showing off its new headphone line, the Bose QC35 II, in an…
Are These Five Marketing Buzzwords and Concepts Overhyped?
Nearly half of marketers say artificial intelligence is an overhyped idea/term, according to recent research from Resulticks.…
Brand Storytelling That Stands Out in the Crowded Food and Beverage Market
Brand storytelling is great when you’ve got a multimillion-dollar budget and endless possibilities for creativity.…
This Brand Strategy Can Make Your Startup Look Bigger Than It Is
When Leslie Ziegler joined the founding team of Rock Health in 2010, she had an enormous task ahead of…
The Under Armour ArmourBox: Subscription Gear Handpicked by an AI
Under Armour has quietly introduced its first subscription service: ArmourBox, which it’s featuring on its homepage.…
Increasing expectations will alter the media agency’s paradigm — and brands will feel that shift
As brands demand the level of reporting that Google, Facebook and Amazon deliver, media agencies…
These 4 Personal Branding Tactics Will Transform Your Career
Landit CEO Lisa Skeete Tatum says it’s time to ditch mentors and build “personal boards…