How Amazon is readying its blitz on the ad industry
Amazon continues to make serious inroads into the advertising business. Its latest move: a new office…
Browsing: Branding
Micro-Influencers vs. Macro-Influencers: Whose Posts Are More Effective? [Infographic]
Instagram micro-influencers and macro-influencers garner similar average engagement rates on sponsored posts, according to recent research from Mediakix.…
Branding Has Never Been Harder. Here’s How To Master It
Tremendous cultural and technological changes have expanded the parameters of identity design. Here are four…
#TheFutureIsExciting: Inside Vodafone’s Global Brand Refresh
Vodafone is opting for optimism in a new global brand positioning campaign that is rolling out across…
The future of retail: How brick-and-mortar stores are trying to woo customers
With the disruption in shopping habits caused by e-commerce, retailers are scrambling to find new…
9 lessons in content marketing
Effective content marketing connects with its audience and delivers smart, relevant messaging. This was one…
Why the death of a brand doesn’t have to be a Kodak moment
There’s an old saying in advertising – ‘if it hasn’t happened to you, you’re not…
Why good design and social conscience should underpin business and marketing strategy
Laura Qureshi and Martin Cox have some tips for nailing good design, and discuss how building…
17 Tools Your Marketing Cannot Do Without in 2017
In the past decade, Marketing has gained access to a host of SaaS tools that…
The Forgotten Genius Of 17th Century Japanese Branding
Hundreds of years ago, Edo period sign designers were using the same principles as today’s…