7 ways for brands to take an authentic stance
Marketers are constantly being told that their brands must be authentic, but what does…
Browsing: Branding
Ecobranding: Famous Corporate Logos, Redesigned To Use Less Ink
You can still recognize the apple and the swoosh, but they’re far more ecologically friendly.…
3 Great Tips to Engage Your Audience and Build Your Brand With Content Marketing
How to best present yourself and your brand to your audience. In this video, Entrepreneur…
Agencies must be more convincing about the value of marketing
Martin Sorrell Fights Against The Rise Of Short Term-Thinking WPP’s stock is down. And the…
Blockchain marketing technology has arrived and is about to explode
When you think of blockchain, you usually think about cryptocurrencies like Bitcoin, Ethereum, and Litecoin.…
In Search of Growth, Nike Personalizes Its Brand Experience
New York City’s new Nike By You studio—launching on September 16th—will be the brand’s epicenter for customization…
Do brands matter? How meaning and marketing are shifting definitions
Gavin MacMillan ponders the role of brands in 2017, and introduces us to the idea…
PR in Seven Easy Steps for Startups in Emerging-Technology Markets
You just got the green light to create a public relations program for your startup.…
Lululemon’s first men’s campaign challenges traditional perceptions of masculinity
Lululemon’s first ever men’s campaign aims to challenge traditional perceptions of masculinity. Canadian activewear brand…
HP’s PC chief Ron Coughlin talks regaining PC share, targeting gamers, and expanding to VR
PCs aren’t dead yet. Just ask Ron Coughlin, head of HP‘s computer business. The Palo Alto,…