The Hot Topics Interview Mastercard’s CMO
Mastercard’s global chief marketing and communications officer, Raja Rajamannar, explains why the brand has shifted…
Browsing: Branding
Despite Challenges, Programmatic Is Evolving To Deliver On Brand Safety
With spend growing by more than 72% over the past three years, programmatic is the backbone…
Branding Matters In Local Government, And Atlanta Is Leading The Way
Not all cities have a budget for design, but Atlanta’s department of urban planning is…
KFC’s turnaround is rooted in brand history
KFC’s Comeback Story Takes Flight The Big Chicken silently clucks its beak and rolls its…
Why Brands and Agencies Are Preparing for the Era of 6-Second Ads
2018 is the turning point toward snackable spots The movement toward short-form video is alive…
Move over, millennials: Gen Z agencies are on the rise
Millennials, which have been called the most studied generation to date, have gotten so much of the…
Humans have much to teach AI about the smart home
Artificial intelligence has attracted broad attention lately, but most of the conversations surrounding this topic…
Learn the Steps You Can Take to Protect Your Brand Safety
In an attempt to fight back against an ad fraud industry that cost companies $7.2…
Embrace the Backlash, and Behave Like Your Brand: How to Really Activate Brand ‘Purpose’
One of the biggest marketing themes and talking points of 2017 has been about driving purpose.…
How Augmented Reality and Virtual Reality Are Changing Things for Marketers
Every so often, new and shiny marketing objects come along and become the subject of…