The Internet of Changing Things
How the spread of computerized gizmos is shifting business models big and small. Despite the…
Browsing: Branding
Swipe Right: How Brands Are Using Tinder for Marketing
When people think about Tinder, they tend to think about unsolicited dirty photos and bad…
Trump’s Branding Strategy Got Him Elected. Now It’s Failing Him. Sad!
Trump is a great trash talker, but his approach doesn’t work when it comes to…
The most brand-safe app category is not what you’d expect
When it comes to advertising, mobile games are both brand-safe and extremely effective. Contributor Andrew…
It’s Time To Stop Using AI As A Marketing Gimmick
Use AI to solve product problems–not PR problems, writes Intercom senior data scientist Kevin McNally.…
This Instagram Dog Wants to Sell You a Lint Roller
The couch set up in Central Park was oversize and lime green and crowded with Instagram celebrity…
The 3 Steps of Using Automated Marketing to Convert Leads
Marketing automation gives small businesses and startups a fighting chance. If it’s just your in-house…
Design Director Alex Center Got a Masters in Branding at Coca-Cola
Over the last 10 years, Alex Center has experienced firsthand how the sheer size of…
Google’s Next Design Project? Artificial Intelligence
“In the early days of graphical user interfaces, people had to invent scroll bars and…
SALES VS. BRANDING
This one is really interesting and I have been thinking a lot about going deeper…