How predictive AI is revolutionising marketing, careers and collaboration
At a recent event hosted by Marketing and Rocket Fuel, a panel of senior marketers discussed AI,…
Browsing: Branding
Twitter chief Jack Dorsey: ‘We’re doubling down on adtech’
Twitter’s co-founder and chief executive Jack Dorsey said he plans to “double down” on adtech…
How to Tell Your Story
A five-step guide for how to build and develop a compelling narrative, that can be…
How Battling Brands Online Has Gained Urgency, and Impact
CreditDoug Chayka Until last week, Travis Kalanick, a founder of Uber and its chief executive,…
Move over influencer marketing: ambassador programs are the new kid on the block
Sarah Hawk isn’t sure marketers are getting influencer marketing right, and has eight ways to…
What Bothers Consumers Most About Brand Marketing
Consumers say the thing they dislike most about brand marketing is false, misleading, or phony…
Writing: Six Types of Hooks to Reel in Readers
Have you ever tried fishing without bait? Yeah, it doesn’t work out so well. (The…
TV’s Next Act: Targeting Ads at Yogurt Lovers and Home Buyers
Software firms use detailed sets of data to help networks identify niche audience segments In…
BBDO, R/GA Rank Among Facebook’s Favorite Agencies
If an agency wants to win Facebook’s own ad awards, it doesn’t hurt to use…
37% of consumers say ads placed next to offensive content impact brand perception
A new survey from The CMO Council reveals how negative ad experiences influence the way…