WPP’s Sorrell singles out Amazon’s Alexa as leading edge of new data-driven threat
WPP chief Sir Martin Sorrell has singled out Amazon’sAlexa personal assistant as providing one of…
Browsing: Branding
Out-of-home ads experimenting with consumer interaction
Not your father’s billboards: Interactive out-of-home is coming of age It’s not just that billboards…
Got a Pen? How to Grow and Differentiate Your Brand With Promotional Products [Infographic]
A study by the Advertising Specialty Institute found that “promotional products are one of the most…
Influencer Marketing: How to Scale Your Social Media Exposure
Wondering how to increase your business’s reach on social media? Have you considered partnering with…
What Facebook, Google, And Tinder Would Look Like With A Brutalist Makeover
Brutalist UX is a growing trend. It may also be smart design. In UX, as…
Celebrity Endorsers Are Not Influencer Marketing
It is time to stop calling Kendall Jenner an “influencer.” Jenner and hundreds of other…
Social Media Endorsements: Where Will Marketers Draw the Line?
What if advertisers found a stealthy new way to get their pitch across — a…
Seven brilliant ways to brand yourself
Get ready for greatness with these smart personal branding ideas. When I was growing up,…
Study: Nine Video Ad Exposures Maximize Purchase Intent
Video ads are more effective the more often viewers see them — but advertisers also…
What Does Helvetica Taste Like? Finally, We Know
The typeface everyone loves–or loves to hate–is now a coffee. Helvetica. It’s the most famous…