Branded Content spurs one-third of 18-34s to buy
1 in 3 Internet Users Has Made a Purchase Based on Sponsored Content Internet users…
Browsing: Branding
Riding Shotgun With Uber CEO Travis Kalanick
In this exclusive excerpt from Adam Lashinsky’s new book, Wild Ride: Inside Uber’s Quest for…
How Sophisticated Branding Aims to Make You Rethink Cannabis
As the marijuana industry begins to mature, purveyors recognize the need to separate themselves with…
Programmatic 3.0 advertising will take inspiration from the financial markets
What will Programmatic 3.0 look like? The intersection of Wall Street and Madison Avenue In…
The Danger of Assertive Advertising
Researchers find that ads that tell consumers what to do often end up turning them…
Building a profitable messaging brand!
Secret Confessions Can Make Money, Message App Whisper Contends A few hours after learning a…
7 Reasons Why Spending Money on Experiences Makes Us Happier Than Buying Stuff
That fancy car in your driveway probably doesn’t make you smile as often as remembering…
How Western Michigan Quietly Became A Graphic Design Hotspot
“There isn’t a style; it’s ‘appropriate design,’” says one of the founders of a new…
How to Tell Your Story
A five-step guide for how to build and develop a compelling narrative, that can be…
Thinking mobile-first with Facebook’s head of marketing science
Marketing speaks with Steve Lockwood, head of marketing science at Facebook, about how advertisers can enhance their strategy,…