Adidas’s Secret Weapon In The Sneaker Wars
The sports brand has prioritized style icons at least as much as athletes—and is getting…
Browsing: Branding
Alphabet’s Inventive Spoon Is Changing Lives
Liftware Level, a smart utensil, delivers both food and freedom. Stefanie Putnam smiles broadly as…
Cost-per-visit ad models, offline verification set to shake up online advertising
Placed CEO David Shim says demand for offline attribution at a tipping point. Retail makes…
Influencer Marketing is Creeping into Alexa
Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa. The massive publishing company Hearst…
The Future Of Social: Crowd-Sourcing And Artificial Intelligence
In 2005, 5% of adults in the U.S. were on social media; today it’s around…
Social Commerce Is Primed to Go Mainstream (Survey)
Older social media users are more likely to drive social shopping to its tipping point…
How much will AI change marketing by 2027?
It’s 2027: How has AI changed the way I work? Our brain trust of six…
Native ad spend increased 600% in 3 years, but early adopters are bailing
To combat ad blockers, gain reach, and provide authentic content-driven advertising, the marketing world has turned…
Gotta have it? Why Pepsi’s dud could slow the in-house stampede
After years of brands thinking they could do it better (and cheaper, and faster) themselves,…
Everything You Ever Wanted to Know about Marketing Communications
I was having coffee with the CEO of a new startup, listening to her puzzle through…