HOW DO PAGE UNDER ADS AFFECT USER EXPERIENCE?
“Page under ads” are types of advertiser landing pages that come up either as new…
Browsing: Branding
How Nasdaq aims to reshape the future of media trading by bringing Wall Street to Madison Avenue
Earlier this month Nasdaq announced the planned launch of New York Interactive Advertising Exchange (NYIAX),…
FIVE WAYS TO STAND OUT IN DIGITAL MARKETING AND ADVERTISING
The days of traditional marketing and advertising are long gone, but companies – especially large…
How Target Is Redesigning To Take On Amazon
Target wants to compete in the on-demand economy—and it’s overhauling its store design to do…
Facebook Messenger Marketing: What Marketers Need to Know
Do you want to communicate with your customers via Facebook Messenger? Wondering how Facebook Messenger…
Programmatic can be improved
Programmatic buying is under the spotlight as never before following news of the placement of…
How video storytelling and mobile have transformed Shell’s corporate marketing
Shell’s global corporate marketing has shifted entirely from one dominated by traditional media (i.e. TV…
‘SNAPCHAT’S AUDIENCE IS TOO YOUNG FOR US’ SAYS HEINEKEN AS IT BUILDS ITS MOBILE STRATEGY AROUND INSTAGRAM INSTEAD
As Snapchat’s age demographic matures, alcohol brands are beginning to take notice of its advertising…
The Best Marketers Read Minds
How to hear the unspoken stories your customers tell themselves. Talent agencies are a strange…
EXCLUSIVE: HOW TO BREAK UP THE SILICON VALLEY BOYS’ CLUB
Susan Wojcicki, the C.E.O. of YouTube, explains how the tech industry can disrupt its own…