Head to head: is social media really the future of marketing?
At a recent event, Mark Ritson and Adam Ferrier went head to head in the…
Browsing: Branding
Five Common Pitfalls and Best-Practices of Measuring Marketing and Advertising Performance
To improve performance, optimize spend, and enhance the consumer experience, marketers must inject data and…
Five Ways to Build Your Marketing Team’s Confidence
Remember when you first learned to ride a bike? Perhaps you had someone who stood…
Ad Agencies Are Building Out Their Own Consultancies to Better Compete for Digital Dollars
Traditional shops are fighting back As consulting and IT firms continue to acquire agencies and…
Which brands got the most value out of product placements in 2016?
Concave Brand Tracking has released its ‘Top 100 Brands in 2016 Movies’ product placement rankings.…
Feature: how Vinomofo got its mojo
Last year Vinomofo hit half a million members and launched its first ever mass-market advertising campaign. Marketing…
10 Questions You Need To Ask When Building a Brand.
Does your business have what it takes to succeed in today’s increasingly competitive marketplace? If…
19 Facebook Marketing Predictions for 2017 From the Pros
Are you wondering what 2017 might look like for Facebook marketing? If the Facebook changes…
How to treat the seven symptoms of a broken sales and marketing relationship
Peter Strohkorb offers seven solutions for common misalignments between sales and marketing departments. I half-joke…
Why the C-suite needs to start paying attention to content marketing
Emma Roborgh quotes Content Marketing Institute co-founder Robert Rose, who points out why content marketing…