The Future Of Advertising Is 360° Integration Campaigns. Here’s How To Think About Them.
In 2016, Americans spent an average of five hours and forty-three minutes on digital media…
Browsing: Branding
I’m with the brand: how artists and advertisers can work in harmony
Bands are increasingly climbing into bed with brands, and ‘selling out’ has long since lost…
The 20 Most ‘Simple’ Brands
Consumers in the United States say Google and Netflix are the most “simple” brands, according…
Eight Steps for Running a Successful Addressable TV Campaign
Addressable TV flips the traditional TV advertising buying process on its head: Instead of selecting…
The Artificially Intelligent, Body-Hacking Branding Of 2022
Branding experts share 10 trends that could shape the next five years. 2017 will be…
Building mobile audience segments via precise location data
Many mobile advertisers believe GPS location data can serve as the cookie for tracking real-time…
5 Cost-Effective Marketing Hacks to Help Reach (and Keep) Your Customers
Looking for cost-effective ways to boost awareness? Simple marketing hacks that are based on real…
The Radical Future Of Branding
Designers predict the major branding trends of 2017. At a time of tremendous political and…
How To Design For Millennials, According To Ikea
Festival tents, anyone? Two new collections are hitting Ikea’s shelves and online stores in February:…
‘Name That Brand’: Naming Expert Mike Pile on Marketing Smarts [Podcast]
Hosted By: Kerry O’Shea Gorgone Broadcast: Wednesday, January 25, 2017 Length: 24:51 Transcript Download Podcast Save to Favorites…