Content Marketing Success: Why Answering Questions Sells
Do you want more sales? Is content marketing a part of your strategy? To explore…
Browsing: Branding
How To Avoid A Rebranding Disaster: Lessons From The Sports World
A successful rebranding requires a weird, unpredictable alchemy. In the past month, two major sports…
Study: Majority Of People More Loyal To Brands That Care About Them
Put aside engagement, site visits, and app downloads for a second. Companies, instead, should focus…
Women in Business Q&A: Shoshanna Gruss, Founder & Creative Director, Shoshanna
Shoshanna Gruss is the founder and creative director of Shoshanna, her eponymous collection which debuted…
The emerging clout of Emojis for Branding
How emojis affect engagement on Instagram There was an increased use of emojis in 2016…
Thinking Beyond The Interface
Designers have largely shifted their skill sets toward interface design, prototyping, and code. Are writing…
Jaguar Land Rover launches VR experience to accelerate car shopping
British automaker Jaguar Land Rover is making new models available to view in its showrooms…
Ethical transparency relies on brand storytelling, education and humanity
As consumer expectations lean increasingly toward transparency, a brand’s dedication to sustainable business practices is…
Native studios will put traditional advertising studios out of business: NY Times exec
During a panel at Luxury FirstLook 2017: Time for Luxury 2.0 Jan. 18, an executive…
Rarity, limited POS essential to niche brands as luxury becomes overused term
Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human…