The Best And Worst Branding Of 2016
We revisit the highs, the lows, the most-Tweeted about. Here are our picks for the…
Browsing: Branding
5 Rules of Branding That Will Make You A Sought-After Superstar
Customers stick with companies they like and remember for the long haul. Ask yourself, “What…
Influencer Marketing Hit the Mainstream in 2016 (Report)
Influencer marketing has been the buzzword for 2016, and it dominated the digital marketing conversation this…
How to Position Your Brand as a Trustworthy Guide
If you’ve been following along in the StoryBrand world for awhile, or if you’ve been…
Creative Director: Navigating The New World Of Founder-Brands
Richard Smith, Creative Director at Sullivan, explains how visionaries like Elon Musk and Mark Zuckerberg…
What customers want from their mobile marketing experience
Today’s business-to-business buyers are increasingly more self-educated and turning to sources other than salespeople for…
Most powerful luxury branding strategy? Customer-facing retail sales staff
“Pay no attention to that man behind the curtain,” says the Wizard in an iconic…
What Made a Logo Great
Discussion about the purpose of a logo, and what makes one great, has shifted from…
5 Moves to Get Your Startup Featured in Major Media Publications
Think that a feature story on your brand is a pipe dream? Here’s how to…
Airbnb has taken on hotels, now it’s gunning for the whole travel industry with Trips
At the core of the new Airbnb is a curated list of more than 500…