Marketing ROI: How to Get Actionable Insights From Google Analytics
Faster than marketing teams can keep up, today’s marketing content is often shared across social…
Browsing: Branding
What Marketers Need to Know About Millennials and Print
Counterintuitive as it may sound, the more our lives are influenced by digital media, the…
How Trump Won Using Strategic Branding, and What Entrepreneurs Can Learn From Him
Specialization is better than generalization, Trump teaches us. That’s why white working-class men loved him.…
How Consumers Want to Receive Retail Brand Communications
Most consumers say they prefer to receive brand communications from retailers via email, according torecent…
Four Steps to Increasing Customer Retention and Loyalty With Social Media
Brands send 23 promotional messages on social media for every one response they give to…
Five Ways Marketing Analytics Is Broken (and How to Fix It)
Are you tired of spinning your wheels trying to see whether your marketing is working?…
Five Small Business Marketing and Retention Trends and ideas for 2017
Traffic, acquisition, and sales have always been critical priorities for marketers. Yet customer retention also…
What The World’s Biggest Brands Would Look Like As Weapons
Facebook, McDonald’s, Google, and more look surprisingly at home branding nukes and ICBMs. From below,…
How to Fix Design
Twelve leading designers and creatives come together to point out what they feel is the…
Why smart brands are embracing the ‘living logo’
In a digital age, your logo can be as dynamic and interactive as your social…