Your Customers’ Brains Are Hard-Wired to Decode These 10 Signals
Rhyming schemes and funny memes work because humans respond to recognizable patterns. Help them embrace…
Browsing: Branding
Four Ways for SMBs to Successfully Apply Marketing Operations
In the world of marketing operations (MO), words like “enterprise” and “scale” are common, but…
Facebook top channel for ad recall among millionaires: report
When trying to reach an affluent audience, the channels that marketers use to disseminate their…
Nuances of influencer marketing: Building successful partnerships in luxury
As influencers carry more weight in the marketing world, these social media stars are playing…
Ikea Strategy Ditches the Dream Home for the Daily Grind
THE settings for the vignettes are workaday and unassuming: a living room where a man…
360 Video for Marketers: What You Need to Know
Have you tried producing 360 video? Want to discover how to create immersive, sharable 360…
Brand Admiration Is Earned, Not Given: Here’s How to Make It Last Forever
Editor’s note: This article is part of a series exploring the characteristics of brand admiration,…
How to Create a Thriving Ecosystem of Customers, Partners, Advocates, and Influencers
Ask any business today if it’s adopted an ecosystem business model, and you’ll likely get…
Three Ways Marketers Can Master Strategic Word-of-Mouth
Positive word-of-mouth (WOM) has long been documented as a powerful tool for growth. Happy customers…
How to Create Eye-Catching and Effective Headlines [Infographic]
Well-written headlines have the power to pull in customers who then peruse your content and…