Can luxury brands bridge gap between ecommerce and brand experience?
It is no secret that luxury brands have struggled to make the online leap to…
Browsing: Branding
Among Affluents, Millennials Spend the Most Time Online
18- to 34-year-olds with affluent incomes go online more than 7 hours a day Affluent…
Survey: 50% of brands, agencies still not talking about transparency
Auditor Finds Only Half Of Clients Have Discussed Transparency With Agency In the months since…
How to Work With a Graphic Designer to Get Results You Love
Is bad design costing your business? A lot of small business owners overlook the ways…
Google Pitches Survey Tool to Measure Effectiveness of Advertising, Branded Content
Updated analytics product will help marketers and publishers target surveys to specific users Google wants…
No more Death by PowerPoint
5 Top Designers On How To Create The Ultimate PowerPoint Presentation PowerPoints are awful. Long…
The Power of Cohesive Branding: Why Apple Wins
The days of just selling stuff are long gone. Today, in the race for consumers,…
The 3 E’s of Brand Admiration (and How Marketers Can Foster Them)
I’m not an energy-drink person. The color and taste of the stuff kind of creeps…
What The WikiLeaks Emails Reveal About Branding Hillary
But for one passionate defender, Pentagram could have been replaced as the designer of the…
Video: Marriott CEO on the Virtues of Scale and Loving All 30 Brands
Just four days after closing the deal to acquire Starwood Hotels and Resorts, Marriott International…