Changing brand names: is the risk worthy of the reward?
With Yo! Sushi reportedly considering a change of name as part of a brand overhaul, Roger…
Browsing: Branding
Back, then forth: An alternative strategy
The other day a radio talk show host asked me how typical it was for…
Coke uncovered: 12 marketing lessons from 20-year Coca-Cola veteran
Digging through a new book by former Coca-Cola Company European marketing chief Javier Sanchez Lamelas…
The Disney Princess Gets A Rebrand
The company tries to update its Princess franchise for today’s girls by focusing on inner…
Luxury’s idle approach to digital rooted in perfectionism, not unwillingness to change
NEW YORK — According to Boston Consulting Group, six out of 10 luxury goods sales are…
Top brands drive change, create unique experiences
The Anatomy of Growth: Announcing Interbrand’s 2016 Best Global Brands Interbrand today released its 2016 Best…
The Marketing Genius Behind Snapchat’s Name Change
When a company makes a major change to its brand or image, any number of…
How to Successfully Become an Online Brand Publisher [Infographic]
Create high-quality brand content that attracts and engages your customers. The following tips can help…
Branding Once Meant Logos. Today, It Means AI
An exhibit about branding traces its millennia-old history and points to its ominous future. When…
5 Tips to Help Your Business Build Its Brand
One entrepreneur learned things the hard way when it came to consistent branding. These five…