Meetup’s New Brand Identity: Now Less Awkward Than Meeting IRL
“The moment we realized it had to go was when we realized that our logo…
Browsing: Branding
6 Tips to Optimize Your Facebook Page
When was the last time you updated your Facebook page? Interested in creating a more…
Black Lives Matter, The Brand
A social movement is not a corporation. Do the same branding rules apply? Black Lives…
Calling the shots: Branding winners and losers at the Rio Olympics
The Rio Olympics have come to an end after weeks of organizational challenges, health-related concerns,…
The New Rules for Successful Hospital Marketing
Marketing-savvy hospital administrators—and their tuned-in communications teams—are writing new rules for success in reaching, attracting…
Brand experience drives up loyalty
LONDON: Brands can increase customer loyalty while also boosting the likelihood of repeat business and…
Brand Admiration and the Value of Respect: How to Build a Revered Brand
A few years ago, my wife bought her first pair of TOMS shoes. At the…
Want to Build a Strong Brand? Get Messaging Right. Here’s How…
Messaging—or verbal branding—is as essential to bringing your brand to life as your organization’s name,…
How brands should measure ad engagement levels
App marketing used to be all about scale: getting as many users into an application…
To Bolster KLM’s Identity, a ‘Charmingly Clueless Approach’ to Humor
QUICK, IS KLM a brand of milk, the call letters for a radio station or…