Richard Branson: My Top 10 Quotes on Branding
We knew very little about marketing or branding when we started Virgin Records, back in…
Browsing: Branding
A Digital Dozen: 12 Traits Of The Truly Creative CMO
The rise of data-driven marketing might seem to suggest a corresponding decline in the value…
Programmatic branding a missed opportunity as open exchanges subside: Forrester
Marketers need to make branding a strategic priority in their programmatic buying programs to address…
5 Killer Examples of Branding Done Right
Startups rely on marketing to survive. Without some means of spreading the word about your…
Behind The Branding Of The Hillary Clinton Campaign
How do you design for more than 100 million Americans? It’s the challenge of a…
How to Build Your Social Brand: Lessons from Lego
Lego is a storied brand. You probably played with Legos as a child, and now,…
Samsung pushes ‘human’ marketing focus with Olympics campaign celebrating unity
Samsung is hoping its marquee Olympics ad ‘The Anthem’ can break down geographic barriers as…
5 Branding Mistakes No Startup Can Afford to Make
Mistakes are common in the business world. After all, failure often teaches us more about…
Top 5 brand moments from last week
Artistic collaborations presented opportunities to tell familiar stories in a new medium and with a…
3 Cost-Effective Ways to Increase Brand Awareness
What’s your business’s biggest problem? It’s not money. It’s not your pricing. And it’s definitely…