Advertising has a terrible reputation, it’s better to rebrand it as content
CANNES, France – Marc Pritchard, chief brand officer of Procter & Gamble, has led the…
Browsing: Branding
Are Branding Agencies Still Relevant?
The old way of designing brands is in desperate need of a rethink, writes Edenspiekermann’s…
The Muhammad Ali approach to branding
Not only did Muhammad Ali know a thing or two about boxing, he was a…
The #1 Secret to Building Your Perfect Personal Brand
Some people absolutely hate the idea of personal branding because they think it feels fake…
BUILDING A BRAND, THE LINDSTROM WAY
A nine-point guide or the Holistic Selling Proposition devised by the consultant for building world-class…
The Big Apple Rebrands
NYC Gets A Major Rebrand (And Its First Official Pictograms) New York City is full…
How to use Brand Citizenship to improve customer engagement
In a social world, building a brand and cultivating loyalty is all about managing engagement.…
Hospitality Branding: Revisited!
Wyndham remakes economy brand Wyndham Hotel Group is elevating the economy brand. The hospitality giant, which…
9 Tips for Creating an Awesome Brand
When creating your brand, it’s imperative that you think about everything from your logo to…
The Future Of Branding Is Debranding
Branded content camouflages what companies have been trying to do since time immemorial: Sell you…