Can Rebranding Help A City Shake Its Seedy Reputation?
“A bold, striking, visual slap in the face is a pretty good place to begin,”…
Browsing: Branding
9 Huge Branding Fails From Your Favorite Companies
Branding can be a delicate beast. On one hand, it makes up a large core…
Making a strong case for personal branding
The Most Defensible Thing You Can Do for Your Career: Build an Audience Tell me if…
5 Musts Before Launching Your Social Media Marketing Campaign
When you decide to pursue a social media campaign, it’s natural to get a bit…
Why Character is a Branding Essential
Russel Davies, a leading ad executive from the UK, is quoted as saying that a…
Up, Close & Personal with Aliza Licht
HOW TO BUILD YOUR BRAND: THE FORMER DKNY PR GIRL WEIGHS IN Aliza Licht knows how to…
Online Brand Protection: 5 Questions with MarkMonitor’s Simon Whitehouse
Brand abuse is big business. It’s estimated that brands lost over $350 billion last year to online…
A Not-So-Elementary Exploration of Brand Insight
Martin Lindstrom is the Sherlock Holmes of brand consultants. Even as he walks you through the…
The year of the re-brand
Amy Jackson (pictured) looks at how companies are refreshing their brands. It seems after so many…
How brands can use Instagram’s dynamic ads
Instagram can now scan your shopping carts to target you with ads This story was…