Black and white logos ‘can win companies more business’
BRITISH businesses could attract more customers and save money if they opt for black and…
Browsing: Branding
In Blow to Crafty Brand Odes, Instagram Adopts Minimalist New Logo
In a blow to countless Etsy makers who’ve made a cottage industry out of…
Kasey Jones, Ink: The Fine Art of Creating a Business
Kasey Jones, Ink. founder Kasey Blaustein went from managing another company’s brand to building her…
Marketing: An Honest Approach
Honest Tea’s recipe for social media success depends on honest confessions Iced tea brand Honest…
The perils and opportunities of relaunching your brand
Rebranding is a pivotal process that all businesses eventually go through as styles, attitudes and…
30-second ads least likely to be skipped
Report: 30-Second Video Ads Foster Deeper Audience Connection Video ad performance is increasing rapidly, and more advertisers…
Trending: Your content, sir
By using data to get a fuller picture of their customers, brands have the ability…
Strategies for Leading your Company through a Successful Rebrand
Rebranding a business is a great opportunity for a company to show how it has…
Virtual Reality Takes a Front Seat!
StubHub Will Use Virtual Reality to Let You Preview Your Seat Like many companies, eBay…
Virgin America Does April Fools’ Right
The company skewered branding, the innovation craze, and media frenzy in one fell swoop. The…