Social media forces change in rebranding strategies
Rebranding in the digital era We live in impatient times. Digital content can spread like…
Browsing: Branding
Has Lionel Messi taken snack brand Walkers into the social-media premier league?
https://youtu.be/O3bQ7BzgGoM It’s hard to mention Walkers without thinking of Gary Lineker, the ex-footballer and sports…
Emojis are changing the language of marketing
The last few years have seen an explosion of emoji, stickers, lenses, GIFs, masks and…
The Bizarre Branding Of America’s Many, Many Secret Societies
A fascinating new book reveals the visual culture of 19th and early 20th century secret…
Are brands playing it too safe on mobile?
Is a Mobile-First Approach Really Best? It’s not exactly clear when the Year of Mobile…
Branding strategies to keep in mind when choosing domain names
It’s not an exaggeration to say that your domain name can determine the success or…
How brands can create global campaigns that cut across languages and cultures
With relentless scandal bringing Fifa to its knees and even tennis (tennis!) standing accused of…
No diet on brand spending!
Diet Coke Is In Decline, But Ad Spending Is Not Diet Coke sales keep falling.…
How self driving cars will transform marketing
Marketing In The Fast Lane With Self-Driving Cars From George Orwell predicting the overwhelming reach…
Healthcare Branding: That Was Then. This Is Now.
There’s been a dramatic increase in the need for healthcare branding. In fact, we’d have…