Is this Barbie world actually fantastic? Marketers question whether the movie marketing is oversaturated
Ahead of the release of the Warner Bros. Barbie film on July 21, marketers for…
Browsing: Branding
NFTs still useful to promote brand loyalty
Are NFTs dead? How media agencies are framing the future of this blockchain tech After…
Hoka shoes: a case study in growing, slowly
Hoka, a premium shoemaker, has grown to over a billion dollars of annual sales; 11…
Not Sure How Much to Tip Your DoorDash Driver? That’s by Design
Consumers love the convenience of DoorDash, Uber Eats, and other delivery services that bring their…
Avon’s Amazon lessons
Avon is one of the original DTC businesses, with “Avon Ladies” demonstrating and selling products…
How are you measuring brand trust?
When measured the right way, brand trust has the potential to be an insightful and…
7 Great Album Covers, Chosen by Director and Musician Speelburg
Dirty Projectors, Dolly Parton, Benny Sings and more You should absolutely judge a book by…
Meta’s Twitter rival Threads has launched — here’s what you need to know
Meta seems poised to capitalize on Twitter’s current struggles by introducing its much-anticipated rival, Threads.…
Brands need to marry humour and purpose
System1 testing of Cannes Film Lions winners suggests that humour is once again becoming an…
The Marketing Psychology Behind Celebrity Endorsements
Celebrity endorsements sell products, even when the star outshines the brand. In a new study,…