Baskin-Robbins Debuts a Majorly Sweet Brand Relaunch
Summer is just around the corner, and warm nights filled with sticky, ice-cream-stained fingers are…
Browsing: Branding
THE OTHER WAR: APPLE VS FACEBOOK
For a few years now Apple and Facebook have been at each other’s throats. The…
Why Time is the Newest Experience Currency
LBB: You joined Ogilvy Experience [in 2021] – congrats! What was it about the role that…
In Graphic Detail: How do consumers really feel about the metaverse?
Over the past year, the metaverse has grown from buzzword du jour to buzzword de l’année. Tech…
It’s Time for Brands to Find Their Voice Again
Three ways to rediscover a critical brand asset So many brands today sound exactly the…
Why creativity always loses the battle against eight indifferent consumers
While the commissioning of qualitative and quantitative research is clearly important, the role of the…
Why it’s a bad idea for startups to make their branding distinctive
Fluid design is having a moment—and embracing it will save startups time and money in…
The User-Generated Content Advertising Ecosystem [Infographic]
What do marketers need to know about user-generated content (UGC) advertising? An infographic (below) from…
Why Australian brands are embracing the partnership economy
The core tenet of marketing is pretty simple and set in stone: brands must generate…
‘We could all use a clean slate’: R/GA CMO on inclusive hiring and why activism belongs in advertising
Hiring practices, employee benefits and company diversity are in focus at agencies and marketing organizations…