With its first line of sneakers, Lululemon wants to bring its ‘Science of Feel’ to your feet
This month, Lululemon is entering the footwear fray at a time when smaller athletic shoe…
Browsing: Branding
The old way of interviewing for jobs is dead. Here’s how to play by the new rules.
Ross was tired and frustrated. He’d spent six months battling Zoom fatigue, going on job…
Could mocking anti-vaxxers increase app downloads? Chicken chain Nando’s is betting on it.
In 24 countries on 5 continents, fast-casual restaurant chain Nando’s is known for its flame-grilled…
Is Elon Musk the engine of the Tesla brand?
“We don’t buy advertising,” tweeted Tesla chief executive officer Elon Musk in 2019. Note the…
Why the key to creating and sustaining brilliant brands hasn’t changed
What does it take to create and sustain brilliant brands today? The short answer is that it…
How do you solve a problem like… turning around a declining brand?
Each week, we ask agency experts from across the world and the ad business for…
3 reasons why AI will never match human creativity
Sociology professor Anton Oleinik argues that neural networks are structured in a way that limits…
Nike’s designs are still killing it after 50 years. This tiny detail reveals how
Buried on a product page, this little design story shares a lot about Nike’s focused…
GOOGLE CON GAME: THE SEQUEL.
One thing you gotta say about Google – these guys have balls. A couple of…
Marketing in the Metaverse: challenges and opportunities
The metaverse is coming, but when it comes to marketing in this ‘brave new virtual…