If your brand was a dog, what type of canine would it be?
Dog breeds have well-known personality traits. Or at least, behavioral tendencies. Brands are harder to…
Browsing: Branding
Streaming wars: The churn problem and what keeps people coming back
The streaming wars were hot even before we were all confined to our sofas, but…
Digital CX Drives Marketing Makeover
Whatever marketers were doing before the pandemic is likely no longer relevant, or at the…
SIDE EFFECTS ARE THE REAL EFFECTS
After more than 10 years of writing about the scourge of tracking and online surveillance,…
Starting a brand from scratch
Kristen Tomlan, Lippincott alum and founder and CEO of DŌ Cookie Dough Confection, shares how…
How Social Media Firms Moderate Their Content
Content moderation is a delicate balancing act for social media platforms trying to grow their…
Always connect, never give up: An interview with Jason Wright
As president of Washington’s football team, Wright is calling on his experiences as an NFL…
Can Super Bowl Ads Make Expedia Group the Nike of Travel?
The online booking firm paired Apple alums with agency partners Wieden+Kennedy and Anomaly to build…
Slicing & dicing your marketing budget for the best results
I’ve been pondering a question that you might be familiar with: Where am I going…
10 Content Marketing Trends to Watch in 2022 [Infographic]
As marketers dive into 2022, which content marketing trends should they be watching closely? Directional…