From globalization to hyper-local, how can brands and creative teams adapt?
With the ever-evolving ecosystem of communication channels and a shift to a more experience-driven way…
Browsing: Branding
Facebook rebrand: a brave new world or a corporate mask to hide behind?
Adam Sefton, digital strategy director of Superunion, looks at tech and FMCG sectors to unearth…
How Understanding the Economics of Attention Can Help Small Businesses Stand Out
SUMMARY Some experts view attention through the lens of scarcity—a critical concept in economic theory. Business…
Neuroscience says listening to this song reduces anxiety by up to 65%
Sound therapies have long been used to help us cope. Everyone knows they need to…
‘Brands are exploring OTT properties for disruptive branding’
Bhairav Shanth, MD of ITW Consulting, on how OTT activations can enhance branding exercises In…
Everything you thought you knew about ‘feminine design’ is wrong
The new book ‘Woman Made’ is here to shatter all your stereotypes about women in…
What the Facebook outage should teach marketers
Six hours with no Facebook, Instagram or WhatsApp was a major global story. Similar platform…
Social Media vs. SEO: 9 Key Differences Between the Tactics [Infographic]
Both social media and search engine optimization (SEO) can be highly effective inbound marketing tactics.…
Poor briefs erode marketing budgets
As much as one third of marketing budgets could be wasted due to poor briefing,…
How Senior Marketers Set Their Budgets
The most common approach that senior marketers take for setting their marketing budget is to…