‘Frugal flexing’ is a challenge for luxury brands
Younger consumers are happily buying fake luxury goods at a fraction of the price of…
Browsing: Branding
Donald Trump and the dying art of the courtroom sketch
Courtroom artists have long captured iconic moments in pencil and ink. But they’re part of…
Why the Bud Light boycott represents a new phase in anti-brand protests
The boycott has quickly morphed into a promotional event for ‘anti-woke’ brands. Branded is a weekly…
Where do brands sit in the ‘war on woke’?
Brands attempting to communicate a positive message on issues around equity, diversity and inclusion (ED&I)…
This A.I. Project Lets Your Hands Do the Talking
Deploying richer sign language ‘data’ All the world’s abuzz about A.I., which can translate whole…
‘The Spotify of Fashion’: A Look Inside the New Shopping Platform from the Founder of True Fit
These days it seems that facilitating discovery is the holy grail of ecommerce. Countless companies…
The Benefits of Experimental Design in Marketing
Before the advent of web testing, there weren’t many tools available to definitely measure whether…
Why Lemon8 is the social media app to watch this year
Lemon8 is the latest app on everyone’s lips. But did this new social media platform…
Dumpers and dog-poppetrators to be shamed in NYC’s hilarious anti-litter campaign
The city Department of Sanitation (DSNY) is airing out New Yorkers’ dirty laundry through a…
De-influencing: an opportunity or a threat for brands?
There is currently a lot of hype around the newest trend on social media platforms…