We don’t need ‘creatives’, we need copywriters and art directors
A couple of weeks ago, Dave Trott lamented the fact that planners now call themselves “strategists” and…
Browsing: Branding
With GameStop, Robinhood broke the biggest rule of branding
The legend of Robin Hood is that of a heroic outlaw who steals from the…
How Sundance hopes a custom platform will help the virtual festival be as weird as the in-person version
Each January, film industry execs, insiders and devotees flock to Park City, Utah for the…
6 ways brands can appeal to ethical consumers
In 1965, Ralph Nader published “Unsafe at Any Speed” and influenced a movement now known…
H&M is one of fashion’s biggest polluters. Now its foundation is on a $100 million quest to save the planet
The world is drowning in clothes. While curbside recycling programs have existed for half a century,…
You Need a Rapid-Response Team for the New Era of Fast Advertising
“Fast advertising” was propelled into the marketing spotlight with the debut of Aviation Gin’s clever marketing…
Shutterstock makes a $75 million bet that the future of photography won’t always involve cameras
Take a second look at a stock photo of a coffee cup or soup can,…
How to Use Buyer Personas to Understand Your Customers in a Post-COVID World
Sales are the engine of your business, and the ability to make sales hinges on…
Once your purpose is in everything you do, it becomes an indelible part of the…
The Art and Science of Boarding an Airplane in a Pandemic
JASON STEFFEN STUDIES planets in other solar systems. His most famous work—OK, second-most famous work—was with NASA’s…