General Motors’ new logo is the biggest branding fail of 2021 (so far)
Over the last week we’ve seen a rash of rebranding efforts by major companies such…
Browsing: Branding
Johnnie Walker Astronaut
Description Film advertisement created by BBDO, Brazil for Johnnie Walker, within the category: Alcoholic Drinks.…
Is email the next media pivot?
Newsletter media brand Morning Brew has had quite the year, building a formidably engaged audience…
Burger King’s New Logo Is a Blast From the Past
Burger King’s new visual identity, its first major update in more than 20 years, looks…
Kia Unveils New Logo, Global Brand Slogan
Kia Motors Corp. lit up the sky in Korea at 5 a.m ET with a…
Lessons in fighting the status quo by the Marketing Society Brave Awards
The winners of the 2020 Marketing Society Brave Awards are brands that unashamedly went against…
How YouTube went from media pariah to partner, and what it means for marketers
Once vilified and legally challenged by media giants for sharing small chunks of their content…
For brands, convenience is non-negotiable
Life is hard – so buying your brand should be as easy as possible, a…
These brands will pay you to wear their clothes
For decades, fashion brands have built their businesses on convincing customers to buy new clothes,…
Pfizer unveils its first major logo redesign in 70 years
A new brand identity aims to embody the pharma giant’s shift from pills like Advil…