Consumer sentiment and behavior continue to reflect the uncertainty of the COVID-19 crisis.
As consumers around the globe adjust to the next normal, there is significant variance in…
Browsing: Branding
DEAR RYAN REYNOLDS: I HATE YOU. I LOVE YOU. IT’S COMPLICATED
TBWA/Chiat/Day’s Chris Beresford-Hill says a movie star can teach the industry a lot about advertising…
GLOBAL ADVERTISING FORECAST TO SET A NEW RECORD IN 2021
5 key takeaways from Ad Age Marketing Fact Pack 2021—download a free copy of the…
11 BRANDS THAT LEFT US IN 2020
From unexpected flops to planned goodbyes, it was a year of exits While this year…
How Institutional Reforms Can Power Startups
Startups can benefit from institutional reforms that lower barriers to formation and growth, increase avenues…
Humanity is as important as agility in business resilience
Crisis is a catalyst to change; today’s brand resilience was not born of face masks,…
Marketing Wrapped: Top Marketing Moments of 2020
There is no “new” way to say this, so we’re just going to say it:…
Why Volvo is trying to make cars safer for pedestrians
Cars have become safer for drivers, but pedestrians have paid the price. Volvo wants to…
Advertising During a Recession: 5 Innovative Marketing Practices
If your digital marketing is thirsty for fresh air and innovation, these ideas may inspire…
WPP CEO Mark Read outlines growth strategy
4 things you need to know about WPP’s growth strategy for a post-Covid world WPP…