WPP CEO Mark Read outlines growth strategy
4 things you need to know about WPP’s growth strategy for a post-Covid world WPP…
Browsing: BrandKnew
How brands can use ‘cute’ characters to drive results
Brands using “cute” spokescharacters must also consider the language they deploy and the nature of…
Media choices remain driven by perception over evidence – that matters for recovery
New research from the consultancy Ebiquity finds that major gaps still exist between marketers’ perceptions…
Five Differences Between Branding and Direct Response Every Marketer Should Know
Identifying the right combination of branding and direct response marketing is essential to establishing brand…
The CMO as therapist: Marketing chiefs take on more intimate workplace role in pandemic
The marketing chiefs of some of the best-known companies — from Mastercard to Celebrity Cruises…
Account-based marketing: It’s not what you think it is
Digitas strategists Michelle Thomas and Charles Baker identify the seven areas to look for in…
The Key to Unlocking the Hearts and Minds of Your Customers
Our culture, and every modern culture since the Age of Enlightenment, praises reason above all…
Marketers need to pay attention to attention
Attention can act like grocery unit pricing and provide a missing ‘relative quality’ layer in…
The unsustainable tension of image making
2020 has shown that brands need to build their reputation through action, rather than the…
Quiz of the year: 2020
1 Lyrical genius Snoop Dogg starred in Just Eat’s “Did somebody say Just Eat” ad…