Marketing the Future: How Data Analytics Is Changing
Data analytics helps marketers learn about their customers with target precision, from the movies they…
Browsing: BrandKnew
How Absolut activates brand purpose
Absolut, the vodka brand, has demonstrated how brand purpose can be activated successively in different…
How Gaming Can Help Learners of All Ages
Imagine a classroom setting where traditional lectures and slides are augmented with interactive games that…
Three Branding Assumptions to Avoid
Entrepreneurs are flooded with materials and advisors on how to develop an effective brand. They advise…
The problem for the 21st century isn’t that we’re too urban—it’s that we’re not urban enough
Today, the world’s urban population grew by close to 200,000 people. It will do the…
Marry Brand and Demand to Unleash the Full Power of Personalization in ABM
Technology has been wonderful for B2B marketers: It’s given them the ability to hyper-target with…
Mobile Marketing Strategies for the Most Unusual Holiday Season Ever
Holiday selling is different this year. We’re in uncharted territory. Rather than panicking, retail marketers…
8 stunning designs you’ll never believe are from Ikea
A one-time-only vintage sale highlights the company’s boldest designs. Okay, some Ikea furniture is built…
Too many designers worked for free in 2020
How have freelance designers survived the pandemic? A new survey of more than 11,000 of…
Eight Steps to Build Brand Loyalty
To build brand loyalty, serve your best customers better than your competitors do. Here are…