Consumers expect brands to be inclusive
In the midst of social upheaval in the US, many marketers are striving to be…
Browsing: BrandKnew
What Will Persuade People to Take a Vaccine?
Vaccines are a powerful weapon in the fight against disease, but only if they are…
Our shiny new Zoom Brain – and how to keep creativity alive
Recently, while a fellow author and I strolled the streets of London, he shared a…
In conversation: The CEO moment
Corporate leaders are changing how they do their jobs in ways that may permanently transform…
Marketers: Your Tech Stack Is Hollow
Marketing and technology is a marriage. For better or worse, it’s a partnership where each…
12 incredibly useful Gmail settings you didn’t know you needed
Every feature-rich app has its share of easily overlooked settings. But Gmail—man, oh man. Gmail…
Making the most of the message
In a time where customer experience is everything, Mike Betzer writes about the importance of…
The BOT(tom) line
Chatbots are one of the biggest innovations in the marketing industry but in order to…
Can marketers do long-term? A Toolkit for 2021
We humans are hardwired to think short-term. That served us in good stead when we were…
Acting on trends may determine whether a brand survives
The end of the year brings a welter of articles about trends, and while it’s…