All The World’s a Virtual Stage
All the world’s a virtual stage, as the Bard would say in these strange times.…
Browsing: BrandKnew
How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic
As 2020 wore on, it became apparent that the coronavirus pandemic was a crisis that…
Why Every B2B Marketer Should be Leveraging Intent Data
By now, businesses are well aware that the better they know their prospects, the more…
Five Tips for Making Company-Culture Videos That Captivate Your Customers’ Hearts (Article 2 of 3)
In a fleeting digital world, empathy toward customers is an invaluable asset. In turn, companies that fail…
Artificial Intelligence Will Change How We Think About Leadership
The increasing attention being paid to artificial intelligence raises important questions about its integration with…
Startups Are Finding the Sweet Spot in a Downturn
It’s counter-intuitive for people to start new businesses in an economic downturn, but startups are…
Return to intimacy: Why it took a global pandemic to rekindle our love of insight
COVID-19 offers advertising strategists an opportunity to revive and renew the methods by which they…
In the beginning were the words – how consumers read packaging: Four principles
Martin Lee, co-founder and managing director, Acacia Avenue says brands must remember that reading is…
Low digital experience maturity impacting customer experiences in SEA
The rapid migration to digital technologies driven by the pandemic has done little for digital…
How ‘citizenship’ shapes P&G’s brand strategies
Procter & Gamble, the consumer-packaged goods manufacturer, is drawing on the concept of “citizenship” to…