The world’s whitest white is here—and it’s coming to a roof near you
We already have the world’s blackest black—a color so dark that looking at it is like…
Browsing: BrandKnew
4 higher education experts on how COVID-19 is upending the college experience
For Fast Company’s Shape of Tomorrow series, we’re asking business leaders to share their inside perspective on…
Brand Champions and LTV
In the age of online shopping and fickle customers, loyalty may feel like a thing…
Top 5 ads that could persuade your pro-Trump uncle to vote Democrat
From military patriotism and parenthood to science and dogs, we’ve got it all. Politics, and…
ROI vs Awareness: Influencer Marketing’s Billion Dollar Question
Influencer Marketing trends have swept the global marketing and advertising budgets. A majority of experienced…
How brand purpose guided Grab though the pandemic
That brand purpose needs to be more than just words has become increasingly clear during…
Car brands use subscription model to reach younger drivers
These are tough times for vehicle manufacturers in the UK as they grapple with the…
CMO Conversations: Erica Probst, Head of Sales, YouTube
2020 has been a momentous year for all sorts of reasons, with huge changes to…
Recycling content for a greener advertising future
New is not always better. Consumers are creatures of habit and often buy into nostalgia,…
Raja Rajamannar: How technology and data killed marketing as we knew it
Marketers must be ready for a future that is shaped by everything from smart speakers…