How Amazon is leveraging AWS to accelerate its courtship of Madison Avenue
Amazon’s ascendancy on Madison Avenue has been clear for some time. Still, the extent of…
Browsing: BrandKnew
Michael Jordan’s Brand Has Reportedly Earned Nike $19 Billion USD in the Past Five Years
The story of Michael Jordan breaking barriers and creating Jordan Brand after meeting with Nike (NYSE:NKE +0.04%) executives in 1984 began with great…
We’re primed for Web3 social media but builders must do this first
The CEO of Aptos Labs says the people working on Web3 social media have the…
Inside Converse’s innovation lab, where future Chuck Taylors come to life
At Converse’s Concept Creation Center, shoes go from idea to collection in a matter of…
NIKE AND TIFFANY ARE ‘A LEGENDARY PAIR’ IN TEASER ADS FOR COLLAB
This is the luxury jeweler’s first foray into footwear, though details are scant As Nike…
Yahoo is making a return to search
Yahoo has been dropping hints over the past couple weeks about its return to competing…
5 free AI-powered creativity tools worth checking out
The next generation of artificial intelligence is upon us. Here are five fun, free generative…
Linking the customer experience to value
Many customer-experience transformations stall because leaders can’t show how these efforts create value. Patiently building…
This 1970s Nike manifesto is absolutely wild
Is a modern office really an office without inspirational quotes scrawled across the walls, on…
5 Consumer Expectations For Brands Engaging In Inclusive Marketing In 2023
More brands than ever are engaging in inclusive marketing. And increasingly, consumers are starting to…