Five ways to take your marketing automation further with AI
AI could lead to an economic boost of $14 trillion in additional gross value added…
Browsing: BrandKnew
AI finds that brands lack gender balance on social. It’s time to do something about it
A recent project by the agency We Are Social used an AI to scrape brand…
Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination
McDonald’s campaign showed drivers in-car ads that mirrored billboards. Waze has figured out something that…
How Memes Help And Hurt Brands: Maximizing The Upside And Minimizing The Downside
Memes, have become one of the hottest communication forms for Millennials. Generally containing amusing or…
Spotify #loveAds site invites marketers to build playlists of their favourite TV ad scores
Spotify for Brands, the music streaming service’s ad sales house, is encouraging the industry to celebrate…
5 of the Craziest Brand Activations at SXSW
From HBO’s ‘Bleed for the Throne’ part-renaissance-fair part-blood-donation-event to Comedy Central’s art gallery of framed…
Apple’s new TV ad shows they hope you care as much about privacy on iPhones as they do
Data privacy is an important topic, but will it help sell iPhones? Apple obviously believes…
Your childhood nostalgia is big business–just ask Reebok
The demand for “dad” sneakers is driving Reebok to rerelease (and remix) more of its…
Why brands need to revise their loyalty programs now
There was a time when running a loyalty program was simple: any business from a…
Sheraton Hotels Updates 82-Year-Old Logo
Sheraton Hotels & Resorts is updating its logo after 82 years as part of a…